BIOM


We had an incredible experience working on this project for Ecco, diving deep into the intricate craftsmanship behind their shoe-making process. The journey starts with the precise creation of the sole, meticulously formed using a specialized mould. Our goal was to capture this complexity and bring it to life through the video, showcasing the artistry and precision that goes into every step.

BIOM
BIOM
BIOM
R&D

At Steelworks, we're passionate about R&D, so we dedicated time to exploring innovative approaches to bring these designs to life. By combining various tools and techniques, we pushed creative boundaries. Additionally, we focused on enhancing the style frames by integrating 2D graphical elements, seamlessly connecting them to the scanning phase of the process for a cohesive visual narrative.

BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM
BIOM

Client — ECCO

Project — BIOM

Back

Summary

We had an incredible experience working on this project for Ecco, diving deep into the intricate craftsmanship behind their shoe-making process. The journey starts with the precise creation of the sole, meticulously formed using a specialized mould. Our goal was to capture this complexity and bring it to life through the video, showcasing the artistry and precision that goes into every step.

Credits

Creative Direction

Nidia Dias

Miguel Rato

Global Head of Production

Hannah Byers-Brown

Executive Creative Producer

Chago Venable

Producer

Antia Goicoechea

Design

Tiago Andrade

Marcel Piekarski

Afonso Soares

Animation

Tiago Andrade

Marcel Piekarski

Afonso Soares

Edit

Nidia Dias

Afonso Soares

Agency

Output