Alongside Meta’s Quest 3 and Quest 3S campaign assets, we developed a series of R&D images, crafted to highlight the headset through our own creative lens. These visuals pushed the realism, lighting, and composition beyond the brief, capturing the product with a cinematic sense of precision and polish.
Environments became an extension of the headset’s story. From minimal, light-filled spaces to darker, more atmospheric scenes, we explored how context could shape perception using light, tone, and scale to reflect the headset’s balance of innovation and immersion.
The lenses became a focal point for visual exploration where light, reflection, and distortion met. We experimented with ways to capture their optical complexity, using color, motion, and texture to convey the feeling of looking through the device itself.
We pushed beyond the exterior form to explore what lies within, developing x-ray inspired visuals that expose the intricate layers of Meta’s headset. This approach allowed us to balance technical accuracy with artistic expression, creating imagery that feels both informative and visually striking.
Client — Meta
Project — Quest 3 R&D
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Summary
Alongside Meta’s Quest 3 and Quest 3S campaign assets, we developed a series of R&D images, crafted to highlight the headset through our own creative lens. These visuals pushed the realism, lighting, and composition beyond the brief, capturing the product with a cinematic sense of precision and polish.
Credits
Executive Creative Director
Miguel Rato
Global Head of Production
Hannah Byers-Brown
Executive Creative Producer
Chago Venable
Producer
Antia Goicoechea
Design
Rita Louro
Sylvain Gaussens
Maxime Roz
Harry Warne
Animation
Carol Erique
Sylvain Gaussens
Afonso Soares
Harry Warne
Light and Render
Maxime Roz
Compositor
Maxime Roz
Sophie Forder
Retoucher
Sophie Forder